A work at home mom discusses social media and networking.
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Is Blogging A Must?

John Jantsch has completed a 5 step series on his blog that will surely take internet marketing into 2008 with a bang! Evidently, John believes that anyone can have more fun when it comes to marketing their business.

I have read through John’s 5 step process and while each step is interesting and a definite must for any small business, I can’t stress enough the importance of the 5th step, and that is, “Blog Dammit!

Interestingly enough, I am meeting with a group of small business owners next week to pitch them the idea of adding a blog to their website. I will be presenting precisely what John mentions to be the concept of “marketing as a conversation”, by explaining how blogging can bring this concept to life like no other marketing tool. John gives four excellent reasons why this is true:

“1) It makes it very easy to update your web presence - easy is good because easy gets done.
2) Locally you can use a blog to gain exposure that your competition can’t.
3) Search engines love blogs (still) and will reward you with better search results when your prospects go looking.
4) The daily and weekly choir (that may be how you
initially view it) of producing written content will make you a much
better communicator, marketer and salesperson - it’s the killer activity.”

Plain and simple. This is my pitch. I will also be adding that a blog is a great way for businesses to present themselves as the expert in their field, as well as positioning themselves as a leader in online-conflict-management.

John goes on to mention 5 ways that would get any small business up and running with an effective online-conversation for 2008. Of course, these 5 tips are only a few of the things that clients hire us to do, but in all actuality, it is reasonable to assume that many small businesses will take hold of this marketing tool, and add themselves to the millions of already ongoing cyber dialogues in 2008.

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1 Gern { 01.02.08 at 11:21 am }

“4) The daily and weekly choir”? That’s quite a bit of singing! I believe you mean “chore”.

2 Jenny { 01.02.08 at 11:39 am }

I don’t think it is. And I get annoyed by the people who have to announce that “sorry i havent blogged ive been busy”.

3 Social Media Mom { 01.02.08 at 11:46 am }

Hahaha. You are so right, that is a lot of singing.
Jenn- blogging can be a “chore” and life steps in and keeps us busy from doing it. Unfortunately when it comes to small businesses it is important to maintain some consistency with a blog. Good thing most blogging platforms allow bloggers to post at different times when they are away from their computers.

4 webduck { 01.02.08 at 4:45 pm }

Personally, I don’t understand why more small business people don’t blog at least once a week. I agree with all the points, made by John, and you too. But, as we all know, and John Lennon so aptly pointed out, “Life is what happens when you are trying to….” (insert your own interests, i.e., blog, do genealogy, have a relationship, and so on.

5 Joe { 01.02.08 at 11:01 pm }

I think it’s a mixed bag. Some companies would do well to blog, but I think it comes down to who’s doing the writing.

The company where I work has been wrestling with this idea for two years now. The marketing people want to mold the content, the advertising people are afraid of losing control of the message, and management is old and out of touch with the concept. So we do nothing.

I think that if specific individuals, trained in communications with basic writing skills, could provide content that would be worth reading and coming back for. But in my experience, if you get someone out there who has the potential to put the company in a bad light just because they’re “bloggers”, it could be a PR nightmare.

6 Social Media Mom { 01.03.08 at 12:43 pm }

So very true Joe. We actually do offer training on how to write the kind of blog a company would benefit from. I actually received a call asking about how to control the content and that is one of the great things about a blog is that it is all under the owner’s control. Now it’s just getting these old timers to catch up with today’s thinking.

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