Video Microblogging In 12 Seconds

5 Comments 13 August 2008

I came across a review done by Kate Greene, of Technology Review, regarding a startup microblogging site that just launched at the end of July. 12 Seconds takes a different approach to microblogging in that they allow you to post a 12 second video about what you are doing instead of using text……..

“Using a Web camera or a cell-phone video camera, people record themselves doing anything-watching a football game at a bar, telling jokes, buying new shoes, playing with their child-and can upload it immediately to the Web, where others who subscribe to their videos get the update.”

Evidently, this free, easy, fun way of staying in touch with others is borrowing from the concepts of other microblogging sites such as Twitter and Plurk to tap into the successful microblogging niche. 12 Seconds founder Sol Lipman says;

“I think video as a medium is significantly more engaging than text,” Lipman notes. “If I’m at the bar with my friends, I want to show us having fun at the bar, not just text it.”

12 Seconds launched their “alpha” version of video microblogging on July 24th and invitations were accepted fast and furiously with over 7000 video uploads in a few days. Their plans for the future include more invitations and eventually offering software that will allow outside programmers to build applications using its technology. Sound familiar?

I like the idea of video microblogging, I really do, but my question is this, are people really going to watch video after video of those they are following?  I follow a lot of people on Twitter and Plurk and for the life of me, I can’t imagine having the time to watch their 12 second videos.

So, I requested an invite and have set up my account over at 12 Seconds. I tested it out and recorded a couple of videos. Unfortunately, my recordings left a little to be desired. Besides the fact that the sound was not a match to my mouth, it also sounded like I had a bad lisp. According to Hot Hardware, improvements are still taking place, which is a good thing because 12 Seconds has some work to do before any sign of viral activity takes place.

The site does have all the right ingredients to be a winner, however it will take a trip to Glamour Shots for me to really make the most of it and consider posting it to my blog. What do you think? Is 12 Seconds the next Twitter?

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Your Comments

5 Comments so far

  1. Tamal Anwar says:

    Ya, I think its cool and a new idea. May be in the next few years, people will quit text micro blogging and start video blogging.

    Who says, twitter and plurk may also start video blogging platform!

  2. Naomi says:

    I love social networking and thanks for the info on 12 seconds. I haven’t heard of this site yet! I’m sure it will grow like weeds similar to Twitter. Make it a great week!


  3. Tom says:

    I have seen a similar site but it allow 90 seconds to a blogger to give a short presentation about their blog. I think that is too hard to do, I like this site’s concept though.

  4. Simon says:

    I suppose it has its pros and cons - you’ve rightly pointed out the issue of time/non-conformity/lack of interest in watching other people’s video tweets.

    On the flip side, the power of easily sharing short video messages with friends and followers can be extra-ordinary. E.g. Think about how event managers can benefit from having their audience video-tweet their events in real time. Think about how multiple people can post their perspectives and vantage points in an incident that effects thousands of people - e.g. imagine watching hundreds of videos of different people in NY during the 9/11 incident. It can become the truest form of citizen journalism to date.

    So, while the concerns you have raised are valid; we’ll just have to wait and see how this catches up.

    Simon - Events Listed

    P.S. Great work with the blog. Keep it up!

  5. Robin says:

    Great blog. I am a memeber of Tumblr micorblog and love it. The video thing is interesting too, I wonder how many more of these microblogging sites we’re gonna get. I have you on my blog roll, hope you’ll consider adding me as well. Just started my 3rd one, all about single moms. Would love some feedback and know what you think of it. Have a great day, Robin

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