Blogging, Social Media Moms

No One Cares What You Had for Lunch (Or Do They?)

5 Comments 13 July 2009

When I first started blogging (about eight years ago!) the bulk of the blogging going on, as far as I saw anyway, was of personal anecdotes, questionings of mental stability, and a great deal of ‘a life in the day of …’ posts which included people detailing what they did that day down to, yes, what they ate. It was the almost early days of blogging where teenagers were flocking to sites like Teen Open Diary and LiveJournal, but as more and more people were turned on to what blogging could do for their psyches, their personal lives, and their businesses, virtually everyone started jumping on the bandwagon and before we knew it, blogging turned into a bonafide business; a business with many rules.

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One of the biggest tips experienced bloggers pass down to those just beginning a blog of their own is to pick a subject and stick to it. Personal blogs tend to attract an audience that is made up of very little but the family and close friends of the person who writes the blog. If you are not a celebrity of some sort, no one is going to frequent a blog that simply runs down the list of errands you performed that day and even when celebrities, or internet celebrities respectively, do start blogging, the people who frequent their blogs are usually after one thing: pictures. The only other way of getting around this rule is if you have children and are willing to take pictures and record videos of them so the internet population can swoon over them.

This golden rule of blogging prompted an entire book by blogger Margaret Mason of Mighty Girl, ‘No One Cares What You Had for Lunch,’ which gives you 100 content ideas for your blog if you feel as if you simply cannot come up with a good topic for a blog post that does not revolve around your daily activities. But even with all we know about how to set our blogs apart from the rest, social media is an entirely different game and something that, like blogging, has turned into a business; or more of a business advertising tool.

Anyone whose anyone online most definitely has a Twitter account; not only that, but they usually have more than one if they have more than one online project and as a whole, we are still learning how to maximize ourselves for success when it comes to social media.

One thing that I have noticed repeatedly when it comes to social media is that it does not play by the same rules as blogging as far as the personal factor goes. If you write on your blog about how you made grilled chicken and salad for dinner but your partner doesn’t like chicken so you also had to make cheeseburgers, it is very likely that people will either get a quarter of the way through your blog post and their internal dialogue will start screaming about how they could not care less about your dinner debacle and go get their blog reading fix somewhere else, where the content is actually interesting, or they may tell you directly how little they care about your dilemma in your comments section. However, if you were to Tweet about how you had to make two dinners that night, chances are the people who are following you will share their own dinner dilemmas with you or send well wishes to you while you continue to try to appease the stomachs of your family.

If you write a blog and are also on Twitter, most likely people are following you on Twitter because they already enjoy reading what you have to say on your blog. Your blogging world and your social media world are two completely different, yet related worlds. Your blog is the space where people go to read about what you care about, social media is where you get to connect with those same people who reside in your blog world, but on a more personal level.

Whenever I work with people who are trying to create a web presence either for themselves or their business and we begin talking about social media and the type of information they should share with the people they connect with through social media, I always tell them to never be afraid to get personal. If you just woke up and the smell of the coffee brewing in the kitchen is the best smell in the entire world to you at that moment, chances are a few people who are following you on Twitter will be able to share in the sentiment. In fact, when it comes to Twitter, I will not follow people back who only publicize their blog posts and nothing else; I want to know what they’re up to, what they’re thinking about; I want to know who they are as a person, not just when they update their website. Twitter is the space where people get to peek into your life in 140 characters or less; your blog is the space where people get to peek into your life in a broader sense of the word or share your passion for knitting or home decorating or sharing the passion that working towards ideal outcomes in a myriad of different social issues brings you. With social media, you have the opportunity to give your fans, friends, and colleagues a deeper look at the work you do and most of all, why.

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Your Comments

5 Comments so far

  1. Thank you so much for writing this post. Over and over again I receive DM’s on Twitter asking if I’d like to know the secret to gaining 1,000 followers in a day and see blog post after blog post advising people to keep the tiny details of their lives to themselves and instead tweet meaningful little gems.

    Those same DMers and bloggers than ask me privately how I came to have over 11,000 followers on Twitter. The answer? Through conversation. I tweet the way I think - randomly, honestly, abruptly. If my son has just walked up to me with a Cinderella gown to try on (he’s only 3, I’ll let it slide), I might tweet this - which, as you say, will start a fun conversation about our three year old sons or even the Disney princesses. Would that moment make a good blog post? Of course not.

    I hate all of the “tweet like this” posts that are popping up throughout the blogisphere, but will be sure to send folks in this direction - bravo, and well done!

  2. Phil Novara says:

    I admit…I am quite new to this Tweet game. Although I see the relevance, I tend to force myself into using it. I prefer FB.

    But your outlook on it may change that. Its no secret Twitter is changing the game.

    HERE is my question:
    Do the same rules apply to Biz Tweets vs Blogger Tweets?

    From a social aspect, a business has to uphold an image, as well as a blogger. But a blogger is more personal. So, should businesses allow themselves to be personal on a blogger’s level?

    This is where I believe a fine line is drawn…be careful what you say.

  3. D_n says:

    I think that this does apply to a certain degree if you do have a popular blog and a Twitter account; if you’re solely using Twitter though, I think people would certainly care less about this “personal aspect”. Also, I think that if one does utilize Twitter in this way, they need to ensure they don’t tweet too many mundane details - these types of tweets need to be relatable and used sparingly.


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