Top 4 Mistakes You Shouldn’t Make When Setting Up Your Twitter Account

7 Comments 10 August 2010

When setting up your Twitter account there are certain things to consider. Some people get on Twitter and don’t know what they’re doing. They make some really basic mistakes and end up causing a negative image of themselves or their brand.
People always ask themselves if social networking is good or bad. The fact is that just like everything else in life it can be used for the good or not. When using online social media you have to take into consideration how something might be perceived.

Making certain mistakes will bring the opposite effect of your marketing goals and hinder your social media campaign. Whether you’re already on Twitter or intend to be, here’s a simple list of the top 4 mistakes that you shouldn’t make when setting up your account.

1- Using a weird nickname instead of your name on Twitter.

Your name is the best thing to use when signing up for Twitter. By using your name you’re branding yourself as a person. Sometimes people put silly nicknames instead of their own name. There’s nothing really wrong with that but your real name will help others feel connected to you personally. If you have a name like dogman32 they won’t trust you as much and will have a hard time believing that you’re real. They might think you’re a spammer or an automated robot. Of course if you’re tweeting for a specific niche website such as creative baby shower ideas, you can also use a pen name. But it’s always a good thing to have a pen name that others can somewhat relate to.

2- Using an avatar instead of a real picture.

As the saying goes: a picture is worth a thousand words. Using an avatar instead of a real picture is another common mistake. It’s so important for people to connect with you on a more personal level and know who you are. Take into consideration that your picture is what will be showing up in other people’s stream. They will see this over and over again. So you want your picture make a positive impact. Choose a close up of your face and make sure that you’re smiling :-) . The only cases where putting an avatar would be a smart move is if you’re branding a company. In those cases an avatar with your brand logo may be a good idea.

3- Not really telling people about yourself in the bio section.

When setting up your bio section, make sure you tell people a little about yourself. You can also tell them what you’ll be tweeting about so that they can make an informed decision whether they want to follow you or not. If you’re in a specific niche you should put certain keywords inside of your bio section. This will facilitate your profile showing up in the results when people use the Twitter search option.

4- Not tweeting when your account is new.

When you get your account, write a few tweets in there. Also start interacting with others. That way those that come to your profile will see that you are about interacting with others and not just broadcasting your own stuff. Many spammers create accounts and with only 2 or 3 tweets and you don’t want to be confused with them. Don’t be afraid to show your personality and share good information through your tweets. If you follow these simple steps you will have a positive impact on Twitter and be able to make great connections.

Eren Mckay is a work at home mom to 3 boys. She loves to share baby shower themes ideas with others. She has created resources like these princess and the frog baby shower decorations to help others when party planning.

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Your Comments

7 Comments so far

  1. I agree with you on those tips, except for number 3. You shouldn’t give away too much info about yourself as this is the internet. You cannot control the flow of information. A little precaution wouldn’t hurt. :)
    I’d like to share with you a Twitter Training that might be helpful for those who are just getting started. Thanks!

  2. Excellent tips, Eren. One thing I would add is about the actual tweets people make. People tend to tweet too much information or things that are not really relevant to their “brand”, that sometimes “hurt” what they’re trying to build instead of help.

  3. Eren Mckay says:

    @Kirstine - I agree with you that we shouldn’t give away too much information but basic thing like if we are a parent and what we offer shouldn’t be a problem.

    @Cherrie - Very true. Managing a brand on Twitter is a bit different because it’s not a personal account. For example I tweet whatever I really feel like so people that follow me get to know me as a whole and not on just a “niched” subject. Now if I were to set an account for a niche or brand I wouldn’t do that. Great tip.

    All the best,

  4. Hi Eren, I agree, many people ‘fall down’ when it comes to Twitter.

    I also think too many people are ‘pushing’ on Twitter instead of ‘helping’.

    I’m so turned off by auto DM’s saying ‘Thanks for followng, check out my ebook’.

  5. Eren Mckay says:

    Hi Debbie,
    Yeah I think people don’t understand yet that Twitter is just a tool for building relationships. My philosophy on Twitter is to just be myself and those that like what I have to say will be attracted to me as a person. I also dislike automatic DMs. They just feel totally unnatural.
    Thanks for stopping by 😉


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