This last week gave way to several changes to various social media platforms. Actually there were lot of changes that took place but today I am only going to discuss a few that I feel are the most impactful to me and perhaps other Social Media Moms. I will, however, link to various posts that detail a lot of the other changes that may or may not affect your blog or website.
So, without further ado, let’s talk about Jon Loomer. Jon is a marketer who recently attended F8 2016 (some sort of exclusive Facebook developer conference that I was not invited too) and while he says there were all kinds of announcements made that include things like virtual reality, branded content, Sponsored Messages ads, developer tools and so on, he wrote a post that focuses on the 10 Facebook changes that are pretty awesome for publishers.
My favorite is the “save” button……..
“You may be familiar with the save button on Facebook posts. If there’s a post that you want to save to view later, click the arrow at the top right of the post and select “Save Post”.
That same Save functionality has come to websites. If you have the Facebook SDK on your website, you can add the following snippet of code to include a “Save” button: <div class=”fb-save”></div>“
So basically, if I had this function set up here on this blog, and you decided you wanted to save this post to your Facebook profile, there would be a small button that says “save to Facebook” and if you click it it will save whatever content you are reading to Facebook! Pretty cool huh?
The other new development this week is Snapchat’s new emoji sticker application. I just love this!
According to Mashable, “Snapchat videos just got more interesting with new emoji stickers, which you can attach to objects and move with them, changing size and even orientation.”
It’s not quite ready for iOS but when it is……I’m going to have a little fun with this new feature!
The other newest development, which may not really be new but was news to me, is the legal policy of MailChimp. Evidently, they are strict when it comes to using their service for the purpose of any sort of Multi-level marketing sites……..
“Some industries have higher-than-average abuse complaints, which can jeopardize the deliverability of our entire system. Nothing personal, but in order to maintain the highest delivery rates possible for all our customers, we can’t allow businesses that offer these types of services, products, or content: MLM.”
This totally threw me for a loop. I have some clients whose businesses are direct sales and have been using MailChimp. I use MailChimp! So I had to search for email services that allowed for MLM. Gretchen, the wonderful woman that designed this blog and is a “connoisseur of words and code” has a great post that reviews 3 email services that she uses and it is really helpful if you are looking for a service that will accommodate a network marketing business.
I chose to go with AWeber as an email service for my client’s blog. Even though AWeber is a bit confusing, their customer service is fantastic, with real live people you can actually talk to on the phone if you need assistance…. And they totally allow for MLM!
As you can see, this was a busy week. Not only for Facebook and Snapchat but for myself as well with trying to find an email service provider. Whew!
The social media landscape is moving at a very fast pace and while video is quickly becoming the newest and best thing for blogs, Facebook ads and Google rankings, I can scarcely keep up with all my content creation before it becomes obsolete!
What changes have you experienced lately? Are things moving too fast for you or do you like the constant whirlwind that circles the social media realm and seems to keep us on our toes until the next new shiny platform is released?
Let me know in the comments below if you are implementing any new features or applications to help with your social media marketing.
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