You’ve probably been asked this lots of times but the question “How many people do you have on your list?” still seems to create a bit of anxiety for a lot of business owners…..including me!
For some reason, no matter how many people you have on your email list or how many Facebook Page fans you have, it just seems like it’s never enough. So over the next few days I am going to show you some ways to build your list - your email list - which, in turn, will also build your fan base on Facebook, without having to spend any money.
You probably already know that having an email list is crucial to the success of your business but did you know that the quality of that email list is just as important (if not more) than how many are actually on it?
In other words, what difference would it make if you have 1000 subscribers but none of them are active or engaging in your content? Sort of defeats the purpose right?
I have done some extensive training on how to build your email list and have come up with 3 ways to really get your business growing with a solid list of subscribers.
Today, we are going to focus on the first way…..Content that Converts.
Content that Converts
Your content should always be geared toward your audience. In other words, knowing what they want, what their problems are and how you can solve their problem is the key to the content that converts your audience into subscribers.
Getting to know your audience takes some time and your Facebook Page is a great way to get to know how they think and feel. Here are 5 ways to determine what your audience - or target market - really wants so that you can design your content to meet their needs.
- Use your your Insights to determine your top 3 posts in the last 6 months. The topics of those posts should give you a really good idea of what content your audience is really looking for.
Based on what content your audience really responds too, check comments on your Facebook Page and see if you see a pattern in words that they use. For example, are your fans using the word “clients” more so than “customers”? Are they using the word “family” more than “parenting”. You get what I mean. Just go back over what people are saying and the words they are using and try to use those words in the content that you post.
2. Examine your audience’s feelings. Are they frustrated with something? Are they overwhelmed? What makes them happy and secure? Whether your business is nutrition and exercise, parenting, or a brick and mortar store, knowing how they feel is very important.
For example, let’s say you own a small gym and you are trying to drive traffic to your website and you are wanting to use your Facebook Page to do that. Knowing how they feel about their bodies, what supplements they take, and what their goals are with their health are the keys to the door of your content. Let’s say you determine that one of things that frustrates your audience is not having enough time to exercise, you can then give them content that includes ways to get the exercise they need in a limited amount of time.
3. Ask a question. One of the best ways to get to know your audience is to simply come right out and ask. Now, I am not talking about asking questions that generate a basic conversation like “what is your favorite movie?”, as much as I am encouraging you to dive deep into your ideal customer. Find out why they are not buying your product or service. Ask them why they have not come in to your store. Your vulnerability in being honest with your question is going to make your audience want to respond to you. Their words, phrases and answers will be valuable information that you can use to turn them into customers later.
Here is an example, let’s say you are selling a product online and you have posted about it on your Facebook Page and are just not seeing your fans purchase your product. You might consider asking them why they haven’t purchased your product or what has stopped them from buying. The goal here is not to give a rebuttal to the question but to figure out what is holding them back and then creating content that solves that problem. So if, for instance, the cost of whatever it is you’re selling is keeping them from trying your product or service, then you can create content that shows them how they can afford it or why your product is worth what it costs. For example, If a bottle of a $20 bottle of vitamins will keep your audience from having to spend hundreds of dollars in medical bills and you know that their biggest reason for not buying the vitamins is cost, then you know that you need to create content that explains that.
4. Join some Facebook Groups. Groups are all the rage right now on Facebook and I am going to talk more about creating a group later in this series but for the sake of building your list, joining groups is a great way to see what your audience is talking about. For example, let’s say your product is in the beauty industry - perhaps jewelry, makeup or hair products. You might try and find other Facebook Groups that you can join that are beauty related. By engaging in the conversation in those groups and determining what the biggest struggles, problems, and areas of need are, you can then offer content on your page that shows how your product or service solves that problem and meets that need. And remember…..use their words in your content.
5. Create a survey. I love surveys and Facebook makes it super easy to create surveys, polls and quizzes as an actual post. Go to Survey on Facebook and click on the green button that says Get Started. You will then be taken to a page that looks like this:
If you want a different option, Survey Monkey is a great tool to create a survey as well. You can sign up for free or use their premium option.
Once you accumulate your surveys you can determine what percentage of your audience falls into the different areas of the questions you asked. I have used surveys in the past to get a feel for what my audience is really struggling with when it comes to Facebook Marketing. The responses were so very valuable and it gave me an opportunity to use their words to create the content they needed.
The goal with these 5 things is to get to know your audience - your target market. Once you get to know them you can then design content that converts into subscribers and fans instead of continually providing information about your business that never goes anywhere further than your Facebook Page!