Day 5 - The Grand Finale
You look fabulous, you know the steps, and everyone knows you, so now is the time for our grand finale. Let’s step into our stilettos and get started on the dance floor.
Up until now we have worked behind the scenes to get everything ready to actually present our Page to the world. Right now, no one is seeing your content because your page has been unpublished. But if you go to your page you notice that any changes you have made to your logo or cover photo will show up in your newsfeed as a post. This happens every time you change those.
You can see that the image I chose for my logo is also in my newsfeed as a post. I find this quite aggravating because I do a lot of experimenting on my page with images. I don’t want all of my images to show up in my newsfeed! So here’s what I do to keep all of my image changes from crowding up my newsfeed….
Click on the small, light gray arrow pointing down on the right side of the photo in your newsfeed.
You will see a drop down box that looks like this…..
You have some options of things you can do to any post in your newsfeed. But in the case of changes to your cover photo or logo, choose “Hide from Timeline” and your audience will not see it.
Ok, so now, let’s talk posting to the newsfeed.
Unfortunately due to all the algorithmic changes that Facebook has made, not all of your fans will see what you post! In fact, only about 4% will organically see your posts. I know, it’s a bummer! But we are going to discuss how to still get out into the hands of your fans so don’t worry.
The key thing to keep in mind is that you don’t need thousands of Facebook Fans in order to actually get subscribers and sales. All you really need is to get the right people to see your page and engage with your content. If your content is informative, entertaining and gets their attention then they will like, share and leave comments. That’s what makes your posts move up in the newsfeed! Easy right?
It’s all about engagement and Facebook considers engagement to be in the form of likes, comments, shares, and clicks.
You need to tell stories that are aligned with your brand in order to make sure your posts are seen by the right people. Make those stories conversational and relevant. Ask questions and try and invoke some good feelings from your audience. You want them to feel supported, informed, connected and above all, happy.
Here is a great checklist from Amy Porterfield that really helps determine whether or not what you are about to post is indeed the right thing to post, especially if you’re just starting out.
- Is the post aligned with your brand?
- Is there an eye-catching image with it?
- Is your copy short and to the point?
- Is there one main goal?
- Does it support, inform or entertain your audience?
- If you are asking a question, is it easy for them answer?
- If you posted a link does it go to a specific page and does that page align with your post?
Remember: If what you are posting is not something you would be interested in, then perhaps your audience may not be either.
Now, let’s talk links. Posting your own links and links to other relevant information is definitely one of the best ways to draw attention to your Page.
In the photo above, where it says, “Write something….” That is where you are going to add a link, better known as a URL. Perhaps to blog post, perhaps to an article you read or to something that they will click on and navigate away from your Page. It might look something like this…..
The link is the URL to the website you want them to go to and Facebook will automatically add whatever picture goes with that article. Underneath the photo will be the title of the article you are sending them too.
Here is a cool trick: Once the image comes up, I can then go back up to the actual link, highlight it and delete it. It will then look like this…..
Now there is nothing in the “Write Something….” area and I can write in whatever I want to describe the article I want my audience to check out!
However, your audience can still click on the image and it will take them to the site. (pretty clever right?) Sometimes you will be given a choice of images to choose from so pick whichever one you think will resonate with your audience. Recently, Facebook has made changes. You now have the choice to “like”, “comment” and “share”, as your personal profile or your business page.
When you go to someone’s profile or page you will be given this screen…..
The drop down box that you will see when you click on the small gray arrow next to your logo or profile photo will give you the option to post as your profile or as a page you have. For example, if you have several Facebook Pages and your profile, you can choose which one you would like to post as on your own newsfeed or from on someone else’s page or profile.
What I have explained above is the procedure to posting a link and an image usually automatically goes along with it. But there is a difference between posting a single image, with no link, to your newsfeed and posting a link to a website that includes an image to your newsfeed.
If you are going to post an image, with no link to another site, then your image needs to be 504 x 504 pixels.
Visual content does exceedingly well on Facebook. In fact, posts with images typically receive 2.3x more engagement than those without and that Facebook is now ranking Live Video higher in people’s news feeds.
Which brings me to a topic that is pretty darn new for Facebook and it’s users. That is Facebook Live. Facebook wants to draw attention to Live video broadcasts in-the-moment. Why? Because reports show that Live content will keep users attention for a longer period of time.
Just like posts with images are getting more attention than posts without, Facebook Live video is getting 3x more attention than other video content.
Suffice it to say, one of the best ways to make sure your content gets in the newsfeed of your fans is to post some live videos on Facebook.
To begin with, you can not broadcast a Live Facebook Video to your page from a computer, yet. At this time you must use a cellular device for broadcasting a Facebook Live Video.
This is what it looks like on a mobile device…….
Go to your Facebook Page on your mobile and click the button that says “Publish”.
You will see a screen like one in the image below. Do not write anything where it says “Write something….” Click on the icon that looks like a head with circles around it.
The next screen is where you will prepare a description of your video. Be sure to use creative keywords! These will persuade those that don’t see your Live Video to watch the replay because of a compelling description.
When you feel like you are all ready then click the blue button that says “Go Live”. It will then count down from 3-2-1 and then start broadcasting.
This is still a very new feature so don’t feel like you have to get going on video right away. But know this - it is becoming very popular! At this time, its the best way to get your content onto your Facebook Page and in front of your peeps!
If you are going to go live here are three suggestions:
- You don’t need it to be Hollywood professional. Studies show that the more casual and natural you are the more engagement you get.
- Let your audience know ahead of time that you are going to go live. Send out an email! Post it on Facebook that on X date and time you are going live. Give them a hint (or full disclosure) of what your topic is and keep the topic in line with your brand.
- Make sure you have a good connection. This happened to me one time when I went live. I was receiving a notice that my connection was not strong. I had trouble focusing on what I really wanted to say because I was worried I would lose connection! Don’t let this happen to you. Get in a good spot with wi-fi ahead of time.
Guess what? You are the winner of a Fabulous Facebook Page Challenge! You have danced your ass off! I am so proud of you for all your hard work and dedication to learning the steps and finishing strong.
Please go to our Facebook Group and let us know that you’ve completed the challenge. Post some screen shots of your page so we can share in your success! I would love to see it!
I so hope you have enjoyed this challenge as much as I have. You have done an outstanding job and should be very proud of yourself! If, for any reason, you are having trouble with your Facebook Page or any thing related to your Facebook Page, I am happy to offer a complimentary 15 minute phone call with you. My goal is that you feel Fabulous about your Facebook Page so if there is anything you want to go over more thoroughly or more in depth just click the button below to schedule a call.