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December 2007

December 31, 2007

Social Media For 2008

This past year I have found myself on numerous occasions uttering the words, "If I had known then, what I know now.....". Unfortunately, this form of thinking gets me no where since the mistakes of yesterday make us who we are today.

So instead of bore you with the mistakes I made this past year, I would like to share with you a few things that I am taking into the new year based on what I have learned in 2007.

  1. Be teachable! I've always considered myself to be somewhat teachable but this last year has been an eye opening experience for me in regards to the importance of being able to admit one's limitations in business. With humility comes knowledge and with knowledge comes power. Unfortunately, the power in social media can easily become corrupted so it is important to remain humble and yet assertive towards the changes in online conversations.
  2. Be organized! I look forward to 2008 from an organizational perspective since all of my kids will finally be in school full time. Being a mom has been my biggest priority for the last 15 years and while it has been wonderful, I am looking forward to further developing my social media skills with the extra time I will have this year.
  3. Accept failure! Without failure, there are no successes. I am a bit of a perfectionist. I don't like to make mistakes. I'm taking a lesson from Mark Zuckerberg, and realizing I am not perfect and I am going to make mistakes. Being able to accept them and move on is the only way I can influence change. And in 2008, change is good.

What have you learned this last year that you are taking into the new year?

picture via my Facebook

December 26, 2007

My Career Is Social Media

I am the director of Social Media for Durbin Media and while most people who are not involved in blogging and social media will not even know what this means, Chris Brogan has a great post that explains exactly how to use a career in social media to find a job, thanks to the various tools available in this arena.

"Today’s career environment is different, at least for the information workers. What’s different is that there are more ways to influence getting a job than in the past. You probably already know that the old saying is true: “it’s not what you know; it’s who you know.” Well, the people you know has expanded a bit, thanks to social networks, and what people know about you has grown, too, thanks in part to the various tools you can employ in social media."

Chris goes on to list some great strategies to use while building your on-line presence with social media in mind. Here are two of my favorites.......

"Your Blog Is A Resume
Blogging about this stuff is like writing out my experience for a resume line by line. (Only less boring).
Social Networks for Networking
I think social networks, blogs, and all these various places like Seesmic, Utterz, Flickr , are great touchpoints to understanding someone’s personal interests, tastes, and learn about their professional proclivities as well."

Chris mentions some "elements to consider" that for me would look a bit like this:

  1. Putting a picture of yourself on your main page. (Plan trip to Glamour Shots)
  2. Make about page robust.  (Tackle after Christmas shopping is done)
  3. Publishes email and phone number on main page. (1-800-Hot-Social-Media-Mom)

I sincerely suggest you check out Chris's post on Social Media For Your Career and the rest of his 100 Social Media Posts. After all, it's not what you know, it's who you know!

December 25, 2007

Merry Christmas!

December 24, 2007

Tinseltown: A Christmas Firefox Theme!

Merry Christmas from The Social Media Mom!

December 21, 2007

Happy Holidays From Mashable, Hulu Style

In light of the holidays, the lull in new shows, and the repeats of all the Christmas specials, Mashable is giving away 2,500 invites to Hulu! What is Hulu you ask?  Let me explain........

"Hulu's ambitious and never-ending mission is to help you find and enjoy the world's premium content when, where and how you want it. We hope to provide you with the web's most comprehensive selection of premium programming across all genres and formats – television shows, feature films, clips, and more. Additionally, we want to give you more choices of when and where you can enjoy your favorite programming, while creating innovative experiences that let you watch and participate in online video in new and exciting ways."

Hulu features over 150 shows from 11 networks in 13 different genres. My favorites are 30 Rock, Heroes, Friday Night Lights, and Arrested Development but evidently, The Simpsons and Family Guy are the most popular right now.  The cool thing is, video streams are now available for download  in the new MySpace PrimeTime community within MySpaceTV.

As with any beta site, there are still some things to work on, and I would venture to say that come 2008, Hulu will have addressed a lot of those issues and moved forward with their original strategies in mind, those being, to compete with iTunes and YouTube.

December 20, 2007

Sivatar: New Media Branding

Brian over at NowSourcing had a really great post regarding the use of avatars and how it can make a huge difference is whether or not people will read your content.......

"It’s all about the avatar, baby. Don’t believe me? Well yes, content is king, but it needs to be noticed. Your diamonds are trying to stay afloat in the cesspool of spam, viagra, forex, and all sorts of other trash. And yes, killer titles are also a part, but a crappy avatar can ruin all the time and effort that went into the otherwise compelling piece of content you’re oh so proud of."

Brian lists 7 suggestions that will give you a compelling avatar that I think are worth taking a look at. I like his #5 suggestion: Have an attractive avatar but don't go sexy overboard. For this very reason I like the new Sivatar site. If you haven't heard of it, it is a great new social networking site that allows you to link to your website or blog using an avatar.

The goal of Sivatar is to get your content promoted through the various tags in this growing community. You can hop over and click those avatars that in the social media and networking categories and be directly taken to the site.  Jason Falls from the Social Media Explorer blog has a Sivatar and that is precisely how I found his blog.

Brian is right, about the fact that our content trying to stay afloat in a sea of debris. We need to do all we can to promote ourselves and this surely is one creative way to do just that.

December 19, 2007

$300 Million for Digg

According to the Marketing Pilgrim, rumors are spreading that Digg is looking for a buyer. Of course, the rumor that Digg is going to sell has been around for months, but this is the first time that the founders have actually hired a bank to find the best deal......

"A reliable source just confirmed the company's plans, noting the company has hired Allen & Company, a tiny but influential private investment firm, to help broker a deal. The asking price is still $300 million, the source said.

This will come as no surprise. Rumors of a sale have been rampant for months, although until now we hear co-founder Jay Adelson has been trying to muster up interest in a sale. This is the first time Digg has hired a bank to shop the deal, we're told."

No comments from Digg founder, Kevin Rose, but if you ask me, it could just be a marketing move to gain more exposure in the growing social media realm. Digg selling? I'll believe it when I see it.

Add to Mixx!

Social Media Users

Have you ever wondered what a typical social media user is like? Well, evidently social media users can be by one of 23 different types as defined by Kyle Healey at the Affiliate Marketing blog.

Did you know that most people fall into the "Average Joe" category? Turns out, they are on the site recreationally, just to pass time whether screwing around at work or school or on their spare time.....

"Once in a while, the Average Joe may comment and get involved on something they are passionate about on a lively discussion. Otherwise they pretty much go about their business, adding friends now and again and checking in a few times per week."

I would say, I fall into the category of "Smart Webmaster". I understand social media optimization and hope to evolve into an effective "active" or "super" user someday.

To find out what type of user you are, check out Kyle's list. It is packed with information and a bit of humor. You may just come to the realization that your buddy, Barney, over at XYZ site is a "Rick Roller" who posts links with either no description or false descriptions in comments that links to something gross or stupid. As if spamming wasn't bad enough!

December 18, 2007

Social Media Is A Lot Like The Weather

Have you ever heard that social media can be compared to a fishing tournament, or that it's a lot like high school, or maybe you've heard the pond analogy? While, these are all very interesting, I would like to propose that social media is a lot like the weather.  Not just because it is unpredictable, always changing, and catastrophic at times, but because, just like the weather has major societal impacts, social media is making a huge impact on society as well.

Stu Ostro has an interesting commentary on The Weather Channel blog that I think explains this a bit better........

"Webster's New World College dictionary  (the dictionary of choice of the Associated Press, The New York Times, and The Wall Street Journal) lists eight variations of the definition of 'society'. But the one that seems to best fit when applied broadly to weather and climate as opposed to, say, an organization, is, "All people, collectively, regarded as constituting a community of related, interdependent individuals."

And for 'impact', the power of an event, idea etc., to produce changes, move the feelings, etc.'''

What could better describe social media than "people collectively, regarded as constituting a community of related, interdependent individuals"? And isn't social media at its finest when people are moved by their feeling toward an event?  So in comparison, a major societal event like Hurricane Katrina, can effect the world and and their responses just as ground breaking news and opinions can.

Now, don't get me wrong, I am not comparing a catastrophic hurricane to someone's opinion of the iPhone but what I am saying is that a societal impact can occur in any given circumstance.

Whether it's the weather or the media, society is constantly intertwined with information and will continue to depend on one another for the global proliferation of it all. As far as weather compared to social media, I leave you with this quote:

"The science satisfies our quest for knowledge, but the profession exists to serve humanity."

If social media exists to serve humanity then our quest for knowledge can be satisfied in our journey to connect, respond and share information.

December 17, 2007

Social Media Corruption

Once upon a time, someone decided that it would be fun to journal about their life on-line, hence blogs were formed.  Once folks caught on to blogging, the next item on the list was to figure out a way to make money while blogging, hence the Pay Per Post.

As it turns out, social media is no different. What once started as a way to promote, converse, and network on-line has now taken a turn toward for the worse with black market media. According to Leonard Bartholomew from the Turnkey Business Blog, there is a new site in town willing to pay you for your votes on Stumble Upon and Digg and it is creating quite a stir in social media circles.......... 

"Nothing motivates, and corrupts, like money and there is a new black market site that is willing to pay you for your Digg and Stumbleupon votes. The site is called Subvert and Profit. The site will email you a number of links, not all of them pay so you will not get the fifty cents per post on every one of the links. The links that do pay are hidden. You go to Digg and Stumbleupon and vote your conscience, they do not tell you how to vote. It is only required that you do vote on every link provided."

Leonard is convinced that if this travesty continues, what is intended to be social and democratic will surely turn into the corruption of social media as we know it.

I have to say, I'm not the least bit surprised. Money is a powerful motivator and with the incentive for income from advertising based on traffic it makes sense that site owners would pay for votes. What do you think? Is it unethical to pay for an article to hit the front page of Digg? Let me know with your comments.