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January 28, 2008

A Portable Community

Tech talk can be just that; tech talk, and if you're not knowledgable of tech things then some valuable information can easily be lost in translation. That's one reason why I appreciate Jeremiah Owyang's blog. Jeremiah goes out of his way to interpret web strategies for us less techy folks by providing us the real meanings and impacts of today's technology advances.

An example of this can be seen in regards to Facebook's most recent "techy" announcement.......

This JavaScript client library allows you to make Facebook API calls from any web site and makes it easy to create Ajax Facebook applications. Since the library does not require any server-side code on your server, you can now create a Facebook application that can be hosted on any web site that serves static HTML. An application that uses this client library should be registered as an iframe type. This applies to either iframe Facebook apps that users access through the Facebook web site or apps that users access directly on the app’s own web sites. Almost all Facebook APIs are supported. The exceptions are:”

Jeremiah does a fantastic job of explaining this in layman's terms.....

"This means that web owners can now embed existing Facebook applications easier than before. Now, in addition to being able to create an application/widget that will sit on Facebook alone, you can now easily embed it on your own website (in addition to leveraging the social features that Facebook offers)".

Essentially, what this means is you can now bring the Facebook community to your own website. A portable community, if you will. But some analysts claim that even with over 15,000 Facebook applications, there is still too much entertainment and not enough substance for corporate websites. We shall see, with the opportunity to create applications and now this announcement, I would venture to say that more sophisticated and appropriate apps will soon be targeting a more corporate audience.

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