January 02, 2008

Is Blogging A Must?

John Jantsch has completed a 5 step series on his blog that will surely take internet marketing into 2008 with a bang! Evidently, John believes that anyone can have more fun when it comes to marketing their business.

I have read through John's 5 step process and while each step is interesting and a definite must for any small business, I can't stress enough the importance of the 5th step, and that is, "Blog Dammit!"

Interestingly enough, I am meeting with a group of small business owners next week to pitch them the idea of adding a blog to their website. I will be presenting precisely what John mentions to be the concept of "marketing as a conversation", by explaining how blogging can bring this concept to life like no other marketing tool. John gives four excellent reasons why this is true:

"1) It makes it very easy to update your web presence - easy is good because easy gets done.
2) Locally you can use a blog to gain exposure that your competition can’t.
3) Search engines love blogs (still) and will reward you with better search results when your prospects go looking.
4) The daily and weekly choir (that may be how you initially view it) of producing written content will make you a much better communicator, marketer and salesperson - it’s the killer activity."

Plain and simple. This is my pitch. I will also be adding that a blog is a great way for businesses to present themselves as the expert in their field, as well as positioning themselves as a leader in online-conflict-management.

John goes on to mention 5 ways that would get any small business up and running with an effective online-conversation for 2008. Of course, these 5 tips are only a few of the things that clients hire us to do, but in all actuality, it is reasonable to assume that many small businesses will take hold of this marketing tool, and add themselves to the millions of already ongoing cyber dialogues in 2008.