Social Media

February 15, 2008

Social Media's 10 Commandments

Everyone pretty much remembers Charlton Heston's character, Moses, in the classic epic, "The Ten Commandments". It's funny how a Bible story can hold so much weight even thousands of years later, in a nation where prayer is no longer aloud in schools and even freedom of speech has its limitations.

So what exactly, then, are the rules when it comes to social media? Is it such a new concept, that for the time being, anything goes? Surely not, and Sonia, over at Remarkable Communication, does a fantastic job explaining the 10 Commandments of New Social Media that will give anyone involved with online marketing a fairly good idea of the boundaries and rules of social media. Here are a couple of my favorites:

"Commandment #1: Thou Shalt Participate in the Conversation
The conversation is going to take place with you or without you. The 21st century has no patience with cowards. Opting out is not an option, so get in there and participate.
Commandment #5: Remember Thy Community and Keep It Holy
It's not an audience of passive recipients of your message. It's a community made up of a complicated mix of personalities. The community has its own needs and its own imperatives. Take care of your community."

Even though we are in the early days of social media, it is best to keep in mind a healthy set of conversations and guidelines. Sonia recognizes that her list of commandments won't keep you out of every bit of trouble but will keep you on the right track for the most part. For example, Commandment #3 is all about keeping it real, no fake comments and don't engineer conversations. This applies directly to the post I wrote about buying votes and subscribers. Whether it be for money or or some form of Internet credits, according to Sonia's list, this form of "black hat" marketing would be considered social media sin.

February 07, 2008

Social News Central - A Network For Social Media Types

Social media, social networking, call it what you will but some are saying that it is on the verge of busting wide open in 2008 and becoming totally niche. Where will you be when big news breaks? Tied up voting on some social news site or talking with your friends about the news on Social News Central?

In the wake of the Digg fiasco about two weeks ago, DigiDave, founder of Social News Central, thought to himself, "what this growing community needed was a space to communicate that didn't involve voting", hence Social News Central was born. DigiDave used Ning, a customizable, online service that allows anyone to create their own social network for free.

"Digg, Reddit, Propeller, StumbleUpon, Mixx, name it. If you are on these sites, then this is a place for you."

Evidently, Social News Central already has over 100 members and has only been live for a couple of days.There are all kinds of conversations going on right now in the various groups that have been set up. For example, check out this forum regarding the social news site StumbleUpon:


StumbleUpon Forum



                List your StumbleUpon blog here                     6 Replies             


                                    Started by J.D. Rucker. Last reply by kmunse 1 minute ago.                            


Post your StumbleUpon profile URLs here. Feel free to tell us what you like to Stumble, why you like to Stumble, and how you like to Stumble. Read More »


Tagged: stumbleupon




                Stumbling less than perfect sites...  favor of pain                     3 Replies             


                                    Started by Jared. Last reply by Jeff Quipp 1 day ago.                            


I have lots of clients and friends who are really trying to market their sites. Some of them are well done others - well - not so good. I sometimes stumble sites I would not otherwise stumble to he... Read More »





                Stumbling your way to success?                     8 Replies             


                                    Started by WordsnCollision. Last reply by AbsolutelyTrue/gnomey 1 day ago.                            


I wish this post had a happy ending - and it yet may - but the results of my latest "Stumble Experiment" have me more confused than ever. Yesterday i sent out an older article of mine (Top Ten Weir... Read More »


Tagged: stumbleupon, reads, submission, articles


Social News Central is a fantastic idea and fits right into the message of social media in that it, once again, transforms people into content publishers and not just content voters. The conversations have begun, why don't join us?


January 22, 2008

Social Media Training Wiki

The bloggers at Social Media Training have a very interesting project going on. Due to the fact that social media is becoming a topic that no professional communicator can afford to ignore, SMT has developed a wiki that will hopefully become a great resource for those looking to evangelize social media in their organizations.

The unique part about this particular wiki is that they are tapping into the knowledge of social media users to create social media training and everyone is invited to participate in this one........

"What should a 'Social Media 101' course cover? What tools should people be aware of? How should we use those tools? What are the pitfalls? What are the basics that everyone in your marketing/communications department should know?"

A few bullet points have already been added but surely there is so much more to social media that should be added. Check it out. Ad your ideas by signing up for this wiki and let your social media voice be heard.

January 03, 2008

The Social Media Manual

The new year is vastly upon us and while social media is already taking off in all kinds of exciting directions, some people are now just arriving to the party and have lots of questions.

Muhammad Saleem, from Search Engine Land,  has put together an incredible Social Media Manual, that offers some sound advice for anyone considering jumping into the realm of social networking.

Saleem generously outlines 8 comprehensive points that focus on the fundamentals of knowing your community as well as the more complicated and important rules of fickle followers........

"It's called social media for a reason: no one can do it alone. You need to make friends along the way to help give you that extra push. Make sure that you check out the content that these users are sharing and give it at least as much time as they're giving your content. Nobody wants to be in a one-sided relationship, and everybody can learn something from a friend."

I have gained some popularity on a social site and I have a lot of fun with it but I have to remember that it is not my "personal playground" as Saleem reminds us to do. I can not expect every story to be universally loved and promoted and I need to always remember those that have helped me get to where I am and not take them for granted. It's about reciprocation. It's about networking. It's about a cyber society that can make or break or break you so treat others the way you want to be treated and you will succeed.

December 31, 2007

Social Media For 2008

This past year I have found myself on numerous occasions uttering the words, "If I had known then, what I know now.....". Unfortunately, this form of thinking gets me no where since the mistakes of yesterday make us who we are today.

So instead of bore you with the mistakes I made this past year, I would like to share with you a few things that I am taking into the new year based on what I have learned in 2007.

  1. Be teachable! I've always considered myself to be somewhat teachable but this last year has been an eye opening experience for me in regards to the importance of being able to admit one's limitations in business. With humility comes knowledge and with knowledge comes power. Unfortunately, the power in social media can easily become corrupted so it is important to remain humble and yet assertive towards the changes in online conversations.
  2. Be organized! I look forward to 2008 from an organizational perspective since all of my kids will finally be in school full time. Being a mom has been my biggest priority for the last 15 years and while it has been wonderful, I am looking forward to further developing my social media skills with the extra time I will have this year.
  3. Accept failure! Without failure, there are no successes. I am a bit of a perfectionist. I don't like to make mistakes. I'm taking a lesson from Mark Zuckerberg, and realizing I am not perfect and I am going to make mistakes. Being able to accept them and move on is the only way I can influence change. And in 2008, change is good.

What have you learned this last year that you are taking into the new year?

picture via my Facebook

December 19, 2007

Social Media Users

Have you ever wondered what a typical social media user is like? Well, evidently social media users can be by one of 23 different types as defined by Kyle Healey at the Affiliate Marketing blog.

Did you know that most people fall into the "Average Joe" category? Turns out, they are on the site recreationally, just to pass time whether screwing around at work or school or on their spare time.....

"Once in a while, the Average Joe may comment and get involved on something they are passionate about on a lively discussion. Otherwise they pretty much go about their business, adding friends now and again and checking in a few times per week."

I would say, I fall into the category of "Smart Webmaster". I understand social media optimization and hope to evolve into an effective "active" or "super" user someday.

To find out what type of user you are, check out Kyle's list. It is packed with information and a bit of humor. You may just come to the realization that your buddy, Barney, over at XYZ site is a "Rick Roller" who posts links with either no description or false descriptions in comments that links to something gross or stupid. As if spamming wasn't bad enough!

December 18, 2007

Social Media Is A Lot Like The Weather

Have you ever heard that social media can be compared to a fishing tournament, or that it's a lot like high school, or maybe you've heard the pond analogy? While, these are all very interesting, I would like to propose that social media is a lot like the weather.  Not just because it is unpredictable, always changing, and catastrophic at times, but because, just like the weather has major societal impacts, social media is making a huge impact on society as well.

Stu Ostro has an interesting commentary on The Weather Channel blog that I think explains this a bit better........

"Webster's New World College dictionary  (the dictionary of choice of the Associated Press, The New York Times, and The Wall Street Journal) lists eight variations of the definition of 'society'. But the one that seems to best fit when applied broadly to weather and climate as opposed to, say, an organization, is, "All people, collectively, regarded as constituting a community of related, interdependent individuals."

And for 'impact', the power of an event, idea etc., to produce changes, move the feelings, etc.'''

What could better describe social media than "people collectively, regarded as constituting a community of related, interdependent individuals"? And isn't social media at its finest when people are moved by their feeling toward an event?  So in comparison, a major societal event like Hurricane Katrina, can effect the world and and their responses just as ground breaking news and opinions can.

Now, don't get me wrong, I am not comparing a catastrophic hurricane to someone's opinion of the iPhone but what I am saying is that a societal impact can occur in any given circumstance.

Whether it's the weather or the media, society is constantly intertwined with information and will continue to depend on one another for the global proliferation of it all. As far as weather compared to social media, I leave you with this quote:

"The science satisfies our quest for knowledge, but the profession exists to serve humanity."

If social media exists to serve humanity then our quest for knowledge can be satisfied in our journey to connect, respond and share information.

December 17, 2007

Social Media Corruption

Once upon a time, someone decided that it would be fun to journal about their life on-line, hence blogs were formed.  Once folks caught on to blogging, the next item on the list was to figure out a way to make money while blogging, hence the Pay Per Post.

As it turns out, social media is no different. What once started as a way to promote, converse, and network on-line has now taken a turn toward for the worse with black market media. According to Leonard Bartholomew from the Turnkey Business Blog, there is a new site in town willing to pay you for your votes on Stumble Upon and Digg and it is creating quite a stir in social media circles.......... 

"Nothing motivates, and corrupts, like money and there is a new black market site that is willing to pay you for your Digg and Stumbleupon votes. The site is called Subvert and Profit. The site will email you a number of links, not all of them pay so you will not get the fifty cents per post on every one of the links. The links that do pay are hidden. You go to Digg and Stumbleupon and vote your conscience, they do not tell you how to vote. It is only required that you do vote on every link provided."

Leonard is convinced that if this travesty continues, what is intended to be social and democratic will surely turn into the corruption of social media as we know it.

I have to say, I'm not the least bit surprised. Money is a powerful motivator and with the incentive for income from advertising based on traffic it makes sense that site owners would pay for votes. What do you think? Is it unethical to pay for an article to hit the front page of Digg? Let me know with your comments.

December 14, 2007

Tiny Bubbles... Make Me Happy, Make Me Feel Fine

John Blossom, over at Shore, discussed a really interesting topic in his post on "Tiny Bubbles: Social Media Explodes in a Thousand Small New Ways". John answers the question, "Is there a social media bubble?" with a simple yes and no.........

"There's no doubt that there is nearly as much ill-counseled money chasing so-so ideas for Web content as there was in the heyday of the dot-com boom. The difference this time around, though, is an explosion of tiny bubbles in online publishing courtesy of Web 2.0 technologies and the acceptance of social media as a key publishing venue."

It's inevitable that some of these bubbles will pop and some will grow bigger and bigger. It's a fact, that on-line conversations can be started by anyone, anywhere about anything and they are here to stay no matter how big or how small of a bubble they are. But John asks a really good question,

"So if personal and enterprise users control the production, the distribution and                  the aggregation of content, and infrastructure companies like Google control the contextualization, what's left at the bottom of the glass of bubbly for today's media companies?"

I can't help but think these media companies will surely think of something.

December 13, 2007

100 Social Media Posts

Scott Monty, over at the Social Media Marketing Blog is concerned about where I've been. It seems I am not as familiar with Chris Brogan as I very well should be........

"Chris is one of the founders of PodCamp, does some amazing stuff with text, audio and video, knows how to build communities, and on top of that, is a genuinely nice guy."

Well, now that we all know a little bit about Chris, let me tell you about a unique mission he is going on to make sure that the value of the world's social media and networking efforts grow to their utmost potential......

"I will post specific strategies, tactics, tips, and resources to help you develop your skills and abilities in these areas, particularly insofar as these might help you develop your personal brand, build business for yourself or your organization, or otherwise perhaps be helpful to what interests you."

How can one guy possibly do all this? Simple. He is dedicating his next 100 blog posts to accomplishing his mission and I, for one, will be tuning in religiously. Chris is planning on having some his very smart friends help contribute and is even inviting folks to e-mail him personally with posts they want to submit. Me? I'll just be reading and learning and maybe someday I'll do a 100 Social Media Posts myself.