I was recently a guest over at Monica’s blog, The Grommom. Monica is a very dear friend of mine and I have so much respect for her and her audience and what they are all about over there. I shared with them some of the frustrations with Facebook’s algorithm changes and a quick way you can have more control over what you see in your news feed. You can read the post I wrote on her site here.
I’m sure most of you are on Facebook, I am too. Facebook is a great tool and having a Facebook Page to coordinate with your blog is a fantastic way to drive traffic to both. But with 1.6 Billion people using Facebook now, and most of those using mobile to go to their newsfeed, sometimes our posts can get lost and our fans just don’t see our updates like they used to. In fact, it was just a few years ago when about 16% of our posts were actually seen by our fans in their news feeds and now it’s more like maybe 4-6%. Pitiful right?
And what’s worse, most people judge the effectiveness of their marketing on Facebook by the amount of traffic being driven from Facebook to your website or blog. It can be downright frustrating and confusing to say the least, especially when our posts just don’t get enough “reach”.
Wait, what is “reach” you ask? According to Meet Edgar, “Facebook reach is the number of people seeing your content“, it’s how many eyes your content was in front of…….
“Maybe they stopped to read it, or maybe they scrolled right by and barely registered its existence. And that’s okay! Not everyone will read every one of your posts, and as long as you’re building your reach you’re building your potential pool for engagement and conversion.”
Essentially “reach” leads to engagement and engagement is considered likes, comments and shares. So to rely only on “reach” as a measurement of marketing success is, in turn, not effective. Because while reach promotes engagement, the engagement on your post is also going to create more reach. It is surely Facebook’s way of making us totally insane while we try to build our businesses on their platform.
So this is what I did to ensure that my favorite profiles and pages, don’t go unnoticed every time I log in to Facebook!
- At the top of your profile or page, click on the down pointing arrow that is next to the lock icon at the top of your page.
- Then scroll down to where it says “newsfeed preferences” and click on that.
- Click the top option where it says “Prioritize who to see first”. (the white star in the blue circle)
- You will then be given the option of choosing what profiles and pages you want to see first in your newsfeed.
- Choose Monica Swanson The Grommom and Social Media Mom. (wink wink)
- Now when you log in to your account you will see them first in your newsfeed!
You can select up to 30 people and pages but they don’t necessarily show up in the order you selected. This is a really great feature to bypass the algorithm changes that have affected who we see in our news feeds.
Another way to insure your posts get seen is to go Live! Yes, I said Live on Facebook! That means Video!
You might be surprised to know that on Facebook there are 100 million hours of video being watched PER DAY! Crazy right? So Facebook is capitalizing on the fact that video is hot and they are pushing video to the top of the news feed. So, if you’ve got the guts (like I know you do) go for some video. It actually is way more easy that it sounds and you can totally do it live on your mobile too. After you’ve gone live it will remain on your profile or page for others to view. And……you can even use that same video as an Ad on Facebook, but that’s a post for another day!
I would love to know if you have experimented with Live video on Facebook and if so, leave a link so I can go check it out!
Also published on Medium.