I do really like Instagram. I haven’t quite mastered it from a social media tool perspective but I use it on a regular basis and it is a great way to connect with my kids that are not living at home.
Last week Instagram came out with some new features. For starters, the new icon. If you haven’t seen it then you quite possibly could be living under a rock because many instagramers are not happy with the new look. In fact, some are even calling the changes to Instagram and user’s reactions “The Great Instagram Logo Freakout of 2016“!
This is just a fraction of the mostly negative reactions Instagram has gotten from the new logo and since we live in such a digital age, I have to say, I’m surprised that Instagram didn’t offer some sort of survey or vote to their users ahead of time when considering the change. Evidently, the Instagram people wanted something simple…….
“The simpler design puts more focus on your photos and videos without changing how you navigate the app,” the company said. “Our updated look reflects how vibrant and diverse your storytelling has become.”
Personally, I don’t care one way or another about the the new logo. Yes, it’s colorful but I liked the old logo too. As long as the app works, I am fine with any aesthetic changes a social platform wants to make. I mean after all, we change our clothes, our shoes, our cars, why not change our logos too? And just because some don’t like it doesn’t mean it was a bad idea. Same with an outfit. You may not like what someone is wearing but it’s the person we have the connection with, not the outfit. I know, I know, we’re talking about branding here and not people but still when an app like Instagram hits critical mass, like it has, you can count on the fact that everyone will continue to use the app as they have been and the haters will get over it just like they always do.
But a new logo is not the only change that Instagram has made as of late. Sue B Zimmerman, Instagram Strategist, talks about 3 ways users can use the new 3D feature:
- Sending Direct Messages - If you tap and hold the image down, you will see three different options when you lift up your finger. Use the direct message feature to seamlessly share the post with an individual or group.
- Notifications - Click on the heart icon and see peoples’ comments and your new followers. If you want to see your follower’s accounts, just click on the notification and lift up. You can then decide if you want to follow them.
- The Explore Tab - Find inspiration by scrolling through the explore tab. The new 3D feature allows you to preview accounts.
This video of Sue B Zimmerman shows how to really save time on Instagram by using the 3D feature. It is really helpful as she walks you through the new things you can do!