Today I went live on Facebook and I invited you to take a look into my social media tool box. If you missed my recording, feel free to scroll to the bottom of this post and view the replay.
I talked about this post, The Best Time to Post on Facebook and the content scheduling tool I use, Meet Edgar. I love the automation that Meet Edgar offers and how easy it is to simply input a post, schedule some times and be done with it….forever if I want. I mentioned that I wish Instagram was an available on Meet Edgar but you can have Facebook profiles, pages, Twitter accounts and LinkedIn profiles and company pages. So essentially, what happens is this…..
“Edgar uses the updates saved in your library to create a queue. After he posts an update, he’ll put it back in the library at the bottom of the pile, so he can post it again later when he runs out of new ones. The result? A never-ending update queue that fills and refills itself automatically – and you never have to worry about an update going to waste. Thanks, Edgar!”
The next thing I talked about was my post on Visual Marketing and the New Adobe Spark. The new Adobe Spark is fantastic and one of these days I am really going to sit down and focus more on the site and get familiar with it. But for now, my go to for image creation is Canva.
Canva is seriously the easiest design program ever invented. I am so not naturally creative but I do love to create things and so I always turn to Canva when I need an image with text, a Facebook Ad, or any type of image really. The coolest part about Canva are their pre-made templates that are already designed to the exact dimensions for a Twitter post, a Facebook post, a Facebook Ad, Instagram posts and the list goes on. The also have templates for e-book covers, infographics, resumes, even desktop wallpapers.
Canva also has free images, icons, photo frames and grids but there are also options to buy images for $1 and I have used that feature as well. Of course, you can always download your own images and create and tweak until your heart’s content. Believe me, you could spend all day on this site. I have not really tried Canva for business yet, as currently I am a one-man-show but as soon as I have a staff I will upgrade to Canva for Business because that allows others to work on projects together. Canva is just one of those sites that make you feel like a graphic designer when really you so are NOT like me.
The other site I mentioned, as far as a design program goes, is PicMonkey. PicMonkey is one of the first sites I ever started using because I always seemed to have a need for image re-sizing and it is super easy to do on PicMonkey. As a photo editing site, my favorite feature is their handy “Touch Up” editor. When I was working on my Facebook Page headshot, This feature worked great for removing wrinkles, pimples, darkening my eyes, and slimming those funky areas that created a shadow in the photo. It is the best tool for editing that’s for sure.
When it comes to project organization I use Evernote. Here’s the thing about Evernote, it is amazing and yet the only thing I have had time to really learn how to do is save various articles, websites and images that I find around the web. I guess that’s why they call it a “Web Clipper” because it “clips” things to save for later. So I can’t really tell you too much about it accept that they have a cool tool that works in Google Chrome, that allows you to save things with the click of the elephant icon that appears in your toolbar once you download it….totally genius.
The last tool I am going to mention, because otherwise this post will turn into a book for all the tools I use, and that is Leadpages. Every marketing expert that I know, uses Leadpages. Leadpages is the only platform that lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and email. They have videos that you can watch that show how to use, create and launch your campaigns because there is a tiny learning curve. But honestly, if I can figure it out, you totally can.
Ok so how do I remember all the passwords for these accounts? Easy, I use LastPass. I’ll be honest, having a site to store all my passwords was a little scary for me at first but once I got going and did not have to look up my password for some site on the old sheet of paper I’ve been using for years, I was hooked. The cool thing about LastPass is that, after you enter your accounts and passwords, all you have to remember is one main password to get into your account and all your other passwords are there. The autofill feature is awesome! It allows me to go to any account and it automatically loads my user name and password and logs me in! Sooooooo convenient.
If you missed the video you can view it here: