One of my very favorite things about social media is creating visuals. I’m not very good at it but the cool thing is, I don’t have to be!
There are several different image creation tools that I use that allow an amateur, like me, to create stunning images. Whether it be an image for a blog post, an image quote, or for a Facebook Ad, the options are limitless when it comes to what you can do.
Donna Moritz, author of Socially Sorted, and Visual Marketing Expert, has a fantastic blog where she focuses on all things visual. Recently, Donna posted about Adobe’s newest desktop tool for creating visual content……
If you haven’t heard yet there’s a new desktop tool in town and it’s called Spark. Yes, that’s right, Adobe gave us adobe Post (now called Adobe Spark Post) on mobile first, and now they have given us Adobe Spark.
Spark allows you to create:
1 Social Graphics - choose your photo or background, add text and filters and create something cool to share on your social networks.
2 Web Pages - create a beautiful display of your images - collages, photo displays, catalogues, portfolios and events!
3 Video - this is the exciting part - you can create eye-catching animated videos and presentations!
I am a huge Canva fan for almost all of my visual marketing but I did do a bit of experimenting with Adobe Spark last week and I must say, it is super cool. Like Canva, they have pre-designed templates that are already sized for optimal use for social media cover images, post images and advertising images on various platforms. There is beautiful typography, iconic imagery, and professional themes to choose from that make this site a great place to be if you’re not even close to being a graphic designer like me.
Adobe Spark allows you to upload your own images or use some of theirs at no charge. They have a library of categories to choose from if you need inspiration for a project and a fantastic blog chalked full of great content.
As of now, the desktop tool and mobile app are totally free but I expect there will be some sort of business or more professional packages available for the advanced user at some point.
Even is what you’re using now is working perfect for you as far as creating visual content, I suggest you register to receive the Canva and Adobe Spark blog updates. These sites are great places to get inspired and see what others are doing in the visual arena.
What tools are you currently using to create your visual content? Have you tried Adobe Spark? Have you used Canva? Let me know in the comments.